How to Design Email Templates in Mailchimp
Create reusable email templates in Mailchimp. Brand consistency, drag-and-drop design, and responsive layouts for all devices.
Step-by-step
How to Design Email Templates in Mailchimp
Set up your brand kit
Go to Content → My Brand Kit. Upload your logo, set brand colors, and choose fonts. Mailchimp uses these defaults in every new email and landing page you create.
Create a new template
Go to Campaigns → Email Templates → Create Template. Choose a layout: 1-column (newsletters), 2-column (product features), or start with a themed template you can customize.
Design your template
Use the drag-and-drop editor to build your template structure. Add header, content sections, CTA buttons, social links, and footer. Style each block with your brand colors and fonts.
Save as reusable template
Click 'Save as Template' and name it descriptively (e.g., 'Monthly Newsletter', 'Product Announcement'). Your team can now create campaigns from this template without redesigning each time.
Tips
Pro tips
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Design mobile-first — over 60% of emails are opened on mobile devices. Keep single-column layouts and large tap targets
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Use Mailchimp's 'Saved Content Blocks' feature to reuse common sections (headers, footers, CTAs) across templates
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Test your template across email clients using Mailchimp's Inbox Preview (or Litmus integration) before saving
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