How to Create an Email Campaign in Mailchimp
Build and send your first email campaign in Mailchimp. Template selection, content editing, audience targeting, and scheduling.
Step-by-step
How to Create an Email Campaign in Mailchimp
Start a new campaign
Go to Campaigns → Create Campaign → Email → Regular. Name your campaign (internal reference only — subscribers don't see this).
Choose recipients
Select your audience or a specific segment. For targeted campaigns, use pre-built segments (active subscribers, new signups) or create custom segments based on tags, location, or behavior.
Design the email
Choose a template or start from scratch. Use the drag-and-drop editor to add content blocks: text, images, buttons, dividers, social links, and product listings. Add merge tags like *|FNAME|* for personalization.
Preview, test, and send
Click 'Preview and Test' to check desktop and mobile rendering. Send a test email to yourself. Set up A/B testing if desired (subject line or content variants). Schedule or send immediately.
Tips
Pro tips
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Keep subject lines under 50 characters for better mobile display
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Always include a clear call-to-action (CTA) button — not just a text link
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Send test emails to Gmail, Outlook, and Apple Mail to check rendering across clients
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