Mailchimp FAQ
8 common questions about Mailchimp — answered.
Yes, Mailchimp offers a Free plan with up to 500 contacts and 1,000 email sends per month (daily limit of 500). It includes basic email templates, landing pages, and marketing CRM. The free plan has Mailchimp branding in emails and limited automation (single-step only). For serious email marketing, most businesses upgrade to Standard ($20/month).
Mailchimp has four plans: Free (500 contacts, 1,000 sends/month), Essentials from $13/month (500 contacts, no branding, A/B testing), Standard from $20/month (500 contacts, automation, retargeting), and Premium from $350/month (10,000+ contacts, advanced analytics, phone support). Pricing scales with contact count — a Standard plan with 10,000 contacts costs about $100/month.
Mailchimp is the more versatile platform — email, landing pages, social ads, postcards, and basic CRM in one tool. Best for small businesses and e-commerce. ConvertKit (now Kit) is purpose-built for creators — bloggers, YouTubers, and newsletter writers who need powerful automation and subscriber tagging. Choose Mailchimp for all-in-one marketing; choose ConvertKit for pure email and audience growth.
Yes, Mailchimp supports marketing automation including welcome series, abandoned cart emails, birthday messages, re-engagement campaigns, and custom workflows. The Free plan only allows single-step automations. Standard and Premium plans offer the full Customer Journey Builder with branching logic, A/B testing, and multi-step sequences.
Yes, Mailchimp has an official Shopify integration that syncs customer data, purchase history, and product catalogs. This enables abandoned cart emails, product recommendations, purchase follow-ups, and revenue tracking. The integration works on all Mailchimp plans including Free. Mailchimp also integrates with WooCommerce, BigCommerce, and 300+ other platforms.
Mailchimp reports an average deliverability rate of 96-99% across their platform. They use DKIM, SPF, and DMARC authentication, dedicated IP pools, and active abuse prevention. However, your actual deliverability depends on your list quality, content, and sending practices. Mailchimp blocks accounts with high bounce or complaint rates to protect shared IP reputation.
Yes, Mailchimp has a comprehensive Marketing API (v3) for managing lists, campaigns, automations, templates, and reports programmatically. The API uses OAuth 2.0 or API key authentication and supports REST endpoints with JSON responses. There's also a Transactional API (formerly Mandrill) for order confirmations, password resets, and other triggered emails.
Yes, Mailchimp supports custom sending domains and custom landing page domains. Set up email authentication (DKIM, SPF) with your domain's DNS records to send emails from your@yourdomain.com. For landing pages, connect a custom domain or subdomain. Custom domains improve deliverability and brand trust compared to sending from a Mailchimp subdomain.