Mailchimp FAQ
What is Mailchimp's email deliverability rate?
Answer
Mailchimp reports an average deliverability rate of 96-99% across their platform. They use DKIM, SPF, and DMARC authentication, dedicated IP pools, and active abuse prevention. However, your actual deliverability depends on your list quality, content, and sending practices. Mailchimp blocks accounts with high bounce or complaint rates to protect shared IP reputation.