How to Build a Landing Page in Mailchimp
Create free landing pages in Mailchimp. Lead capture, product showcases, and event signups with the drag-and-drop builder.
Step-by-step
How to Build a Landing Page in Mailchimp
Create a new landing page
Go to Campaigns → Create → Landing Page. Select the connected audience (subscribers from the page will be added here). Choose a template optimized for your goal.
Customize the design
Use the drag-and-drop editor to modify the template. Add your headline, supporting copy, images, and a signup form. Keep the design focused — one clear CTA per page.
Configure the signup form
Edit the form fields to collect the data you need (email is required, additional fields optional). Set tags for subscribers who sign up via this page. Configure the confirmation message or redirect URL.
Publish and share
Click 'Publish' to go live. You'll get a Mailchimp-hosted URL, or connect your custom domain in settings. Share the URL in social media, ads, or email campaigns.
Tips
Pro tips
- *
Landing pages are free on all Mailchimp plans — use them for lead magnets, waitlists, and event signups
- *
Connect landing pages to automation workflows — when someone signs up, automatically start a welcome sequence
- *
Use Mailchimp's built-in tracking pixel to retarget landing page visitors with Facebook ads
Related guides