Using Mailchimp for Social Media Advertising
Create Facebook and Instagram ads in Mailchimp. Retarget email subscribers, find lookalike audiences, and track ad performance.
Overview
Mailchimp lets you create Facebook and Instagram ad campaigns directly from its platform. The real power is audience targeting — retarget your email subscribers on social media, create lookalike audiences from your best customers, and track conversions back to your Mailchimp audience.
Benefits
Why use Mailchimp for social media ads?
Create Facebook and Instagram ads without leaving Mailchimp
Retarget email subscribers — show ads to people who opened but didn't buy
Lookalike audiences find new prospects similar to your best customers
Unified reporting across email and social ad performance
How it works
Getting started
- 1
Connect your Facebook Ad Account in Mailchimp's integrations
- 2
Go to Campaigns → Create → Ad and choose Facebook or Instagram
- 3
Select your audience: retarget subscribers, lookalike, or custom
- 4
Design the ad creative with Mailchimp's built-in ad builder
- 5
Set budget and schedule, then launch and monitor performance in Mailchimp
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