Using Mailchimp for Audience Segmentation
Segment your email list in Mailchimp. Target subscribers by behavior, demographics, purchase history, and engagement level.
Overview
Mailchimp's segmentation tools let you divide your audience into targeted groups based on behavior, demographics, and engagement. Segmented campaigns consistently outperform bulk sends — Mailchimp reports segmented emails get 23% higher open rates.
Benefits
Why use Mailchimp for audience segmentation?
Segment by any combination of subscriber data: location, purchase history, engagement, tags
Pre-built segments for common use cases: new subscribers, inactive contacts, top customers
Predicted demographics powered by AI — age, gender, and likelihood to purchase
Segments update dynamically — subscribers move between segments as their behavior changes
How it works
Getting started
- 1
Go to Audience → Segments → Create Segment
- 2
Choose conditions: subscriber data, campaign activity, purchase behavior, or tags
- 3
Combine multiple conditions with AND/OR logic
- 4
Preview the segment to verify the audience size and composition
- 5
Use the segment as a recipient list for campaigns or automation triggers
Related use cases