Using Mailchimp for Landing Pages
Build landing pages in Mailchimp. Lead capture forms, product showcases, and sign-up pages — no coding required.
Overview
Mailchimp includes a built-in landing page builder on all plans (including Free). Pages are designed for lead capture and integrate directly with your Mailchimp audience — form submissions automatically add subscribers with tags and trigger automations.
Benefits
Why use Mailchimp for landing pages?
Free landing page builder included on all plans — no additional cost
Drag-and-drop editor with responsive templates optimized for conversion
Automatic audience integration — form submissions add contacts and trigger automations
Custom domains supported for professional branding
How it works
Getting started
- 1
Go to Campaigns → Create → Landing Page
- 2
Choose a template: lead generation, product showcase, or coming soon
- 3
Customize with the drag-and-drop editor — add signup forms, text, and images
- 4
Set the connected audience and tags for new subscribers
- 5
Publish to a Mailchimp URL or connect your custom domain
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