Using Ahrefs for Content Gap Analysis
Find content opportunities with Ahrefs Content Gap. Discover keywords competitors rank for that you don't — and close the gap.
Overview
Ahrefs' Content Gap tool is one of its most powerful features. Enter your domain alongside competitors, and it reveals every keyword they rank for that you don't — giving you a prioritized list of content opportunities backed by real competitor data.
Benefits
Why use Ahrefs for content gap analysis?
Compare your site against up to 10 competitors simultaneously
Filter by keyword difficulty, search volume, and traffic potential
Identifies both head terms and long-tail opportunities you're missing
Export results directly to a keyword list for content planning
How it works
Getting started
- 1
Open Content Gap in Site Explorer (under 'Organic search')
- 2
Enter your domain in the bottom field and 2-5 competitors in the top fields
- 3
Review the keywords competitors rank for that you don't
- 4
Filter by volume (100+) and KD (under 40 for easier wins)
- 5
Export the filtered list and plan content around the highest-opportunity keywords
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