Using Ahrefs for Competitor Analysis
Reverse-engineer competitor SEO strategies with Ahrefs. Discover their top pages, keywords, backlinks, and content gaps.
Overview
Ahrefs excels at competitive analysis because of its massive data index. Enter any domain and instantly see their organic keywords, top pages, backlink sources, and traffic trends — then use Content Gap to find opportunities they're capturing that you're missing.
Benefits
Why use Ahrefs for competitor analysis?
See any competitor's complete organic keyword profile and estimated traffic
Top Pages report reveals which content drives the most organic traffic
Backlink profile analysis shows where competitors earn their strongest links
Content Gap tool compares multiple competitors to find keywords you're missing
How it works
Getting started
- 1
Enter a competitor's domain in Site Explorer
- 2
Review the Overview dashboard: DR, organic traffic, top keywords, and traffic trend
- 3
Check 'Top pages' to find their highest-traffic content
- 4
Analyze their backlink profile in the 'Backlinks' tab
- 5
Run Content Gap with your domain vs 2-3 competitors to find keyword opportunities
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