How to Set Up Position Tracking in Semrush
Configure daily rank tracking in Semrush. Target locations, devices, and competitors for comprehensive SERP monitoring.
Step-by-step
How to Set Up Position Tracking in Semrush
Create or select a project
Go to Projects and create a new project for your domain, or open an existing one. Each project can have one Position Tracking campaign.
Configure targeting
Select your target location (as specific as ZIP code for local businesses), device type (desktop, mobile, or both), and search engine (Google, Bing). Location precision matters — track where your actual customers search.
Import keywords
Add keywords to track. You can import from Semrush tools (Keyword Magic, Organic Research), upload a CSV, or paste a list. Organize with tags: 'brand', 'product', 'blog', 'competitor terms'.
Set up notifications and sharing
Configure weekly email reports and instant alerts for position changes. Share the tracking dashboard with team members or clients via a shareable link (no Semrush login required).
Tips
Pro tips
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Track the same keywords on both mobile and desktop — rankings often differ significantly
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Use the 'Cannibalization' report to find keywords where multiple pages compete against each other
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Review the 'Landscape' view to see estimated traffic share vs. competitors for all tracked keywords
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