How to Optimize Content with Semrush Writing Assistant
Use Semrush SEO Writing Assistant to optimize content in real time. Readability, SEO score, tone, and originality checks.
Step-by-step
How to Optimize Content with Semrush Writing Assistant
Create an SEO Content Template
Go to Content Marketing → SEO Content Template. Enter your target keywords and Semrush analyzes the top 10 results to recommend: semantically related words, readability level, text length, and backlink targets.
Open the SEO Writing Assistant
Click 'Send to SEO Writing Assistant' or open it directly. Paste your content or write from scratch. The tool scores your content in real-time across four dimensions: SEO, readability, tone of voice, and originality.
Optimize based on recommendations
Follow the recommendations panel: add missing keywords, improve readability (shorten sentences, reduce passive voice), match the tone of top-ranking content, and ensure your content is sufficiently comprehensive.
Check originality
Run the originality check to scan for content that matches existing web pages. This helps avoid duplicate content issues and ensures your content is unique.
Tips
Pro tips
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The Writing Assistant integrates with Google Docs, WordPress, and Microsoft Word as plugins
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Aim for a green score (8+) across all four dimensions before publishing
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Don't over-optimize — keyword stuffing hurts readability and user experience. Use keywords naturally
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