How to Create SEO Reports in Semrush
Build professional SEO reports in Semrush. Automated reporting with custom widgets, white-labeling, and scheduled delivery.
Step-by-step
How to Create SEO Reports in Semrush
Open My Reports
Go to My Reports in the left sidebar. Click 'Create Report' and choose from a template (Monthly SEO Report, Competitor Analysis, Site Audit Summary) or start from scratch.
Add data widgets
Drag and drop widgets onto the report canvas. Available widgets include: domain analytics, keyword rankings, traffic trends, backlink stats, site audit scores, and custom text/images.
Customize branding
Add your logo, customize colors, and add cover pages. On Guru and Business plans, you can fully white-label reports by removing Semrush branding — essential for client-facing agencies.
Schedule automated delivery
Set up recurring report delivery — daily, weekly, or monthly. Add recipient email addresses. Reports are generated with fresh data and delivered as PDF attachments automatically.
Tips
Pro tips
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Start with a template and customize it rather than building from scratch — templates include the most commonly needed widgets
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Include a trend widget showing month-over-month changes — clients care about direction, not just current numbers
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Create separate reports for different audiences: detailed technical reports for SEO teams, summary reports for executives
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