How to Connect Integrations in HubSpot
Connect HubSpot to your tech stack. Step-by-step guide to installing integrations from the App Marketplace and configuring data sync.
Step-by-step
How to Connect Integrations in HubSpot
Browse the App Marketplace
Go to Settings → Integrations → Connected Apps → 'Visit App Marketplace'. Search for the tool you want to connect — Salesforce, Slack, Zoom, Shopify, WordPress, etc.
Install the integration
Click 'Install app' and authorize the connection. Most integrations use OAuth — you'll be redirected to sign in to the other tool and grant HubSpot access.
Configure data sync settings
After installation, configure which data syncs between systems. Map fields between HubSpot properties and the integration's fields. Choose sync direction: one-way or bidirectional.
Test the integration
Create a test record and verify it syncs correctly. Check that field mappings are accurate and that the sync runs at the expected frequency (real-time or periodic).
Tips
Pro tips
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Start with high-impact integrations: email (Gmail/Outlook), calendar, and your primary communication tool (Slack/Teams)
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Use HubSpot's Operations Hub for advanced data sync with custom field mappings and data quality rules
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For tools not in the marketplace, use Zapier or Make to create custom integrations without code
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