How to Find Backlink Opportunities in Semrush
Discover link building opportunities with Semrush. Backlink Gap analysis, broken link building, and outreach strategies.
Step-by-step
How to Find Backlink Opportunities in Semrush
Run the Backlink Gap tool
Go to Backlink Gap and enter your domain plus up to 4 competitors. The tool shows domains that link to your competitors but not to you — these are your highest-probability link targets.
Filter by quality
Sort results by Authority Score to prioritize high-quality link opportunities. Filter out low-quality or spammy domains. Focus on sites with Authority Score 40+ for the strongest link value.
Analyze linking patterns
Click on a referring domain to see which specific pages link to your competitors and what content earned those links. This tells you what type of content to create to earn similar links.
Build your outreach list
Export the filtered results as your link building prospect list. Include the target URL, contact info (if visible), and the competitor content they linked to as your outreach reference.
Tips
Pro tips
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Use the Link Building Tool to manage outreach — it tracks emails sent, responses, and links acquired
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Look for 'resource page' link opportunities — pages that curate links to useful tools and guides in your niche
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Check broken links on high-authority sites linking to competitors — offer your content as a replacement
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