Using Semrush for PPC Research
Research paid search campaigns with Semrush. Analyze competitor ads, find keyword CPCs, and optimize your Google Ads strategy.
Overview
Semrush's advertising tools let you spy on competitor paid search campaigns and optimize your own. See which keywords competitors bid on, their ad copy, landing pages, and estimated spend — then use these insights to build more effective PPC campaigns.
Benefits
Why use Semrush for ppc research?
See competitors' Google Ads keywords, ad copy, and estimated monthly spend
CPC data and competition levels for every keyword in the database
PLA (Product Listing Ads) research for e-commerce competitor analysis
Ad Builder tool helps create effective ad copy based on top-performing competitor ads
How it works
Getting started
- 1
Enter a competitor's domain in Advertising Research to see their paid keywords
- 2
Review their ad copy, landing pages, and position changes over time
- 3
Use the Keyword Gap tool with the 'Paid' filter to find PPC opportunities
- 4
Check CPC trends and competition levels for your target keywords
- 5
Export insights to inform your own Google Ads campaign structure
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