Using Notion for a Content Calendar
Plan and track content in Notion. Editorial calendars, content pipelines, and publishing workflows for marketing teams.
Overview
Notion is the content calendar tool of choice for marketing teams because it combines the planning view of a calendar with the detail of a full content brief — all in one place. Every piece of content has its own page with a brief, draft, assets, and approval status, while the calendar view shows the publishing pipeline at a glance.
Benefits
Why use Notion for content calendar?
Calendar and timeline views show your publishing schedule across weeks and months
Each content entry is a full page — attach briefs, drafts, images, and links without leaving Notion
Status workflows track content from idea through drafting, review, approval, and published
Multi-select tags for platform (blog, social, email) and content type help filter and plan
How it works
Getting started
- 1
Create a Content database with properties: Title, Status (Idea → Drafting → Review → Published), Publish Date, Author, Platform (multi-select), Content Type
- 2
Add views: Calendar grouped by Publish Date, Kanban board grouped by Status, Table filtered by Platform
- 3
Create content brief templates with sections: Target Keyword, Audience, Outline, Draft, and Assets
- 4
Set up a review workflow using Status property and @mention notifications for reviewers
- 5
Build a dashboard showing content by status, upcoming deadlines, and published pieces with performance notes
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