How to Build Landing Pages in HubSpot
Create high-converting landing pages in HubSpot. Drag-and-drop builder, forms, A/B testing, and conversion tracking.
Step-by-step
How to Build Landing Pages in HubSpot
Start a new landing page
Go to Marketing → Landing Pages and click 'Create'. Select a template that matches your goal — lead generation, event registration, content download, or webinar signup.
Customize the page
Use the drag-and-drop editor to modify the template. Keep the design focused: one clear headline, one CTA, and minimal navigation. Every element should drive toward the form submission.
Add and configure the form
Drag a form module onto the page. Create or select a form with the fields you need. Configure the thank-you message or redirect URL after submission.
Set up analytics and publish
Add the page to a campaign for attribution tracking. Set up an A/B test if you want to optimize. Preview on mobile and desktop, then publish.
Tips
Pro tips
- *
Remove main site navigation from landing pages to reduce exit paths and improve conversion
- *
Use progressive profiling — ask for fewer fields on first visit, more on return visits
- *
Connect form submissions to a workflow for immediate follow-up (email or sales notification)
Related guides