Using HubSpot for Lead Scoring
Prioritize your best leads with HubSpot's lead scoring. Score contacts based on behavior, demographics, and engagement automatically.
Overview
HubSpot's lead scoring system assigns points to contacts based on their actions (page views, email opens, form submissions) and attributes (job title, company size, industry). Sales teams use these scores to prioritize outreach to the most likely buyers.
Benefits
Why use HubSpot for lead scoring?
Score contacts automatically based on behavior (downloads, page views, email engagement)
Add demographic scoring for fit criteria (company size, industry, job title)
Multiple score properties for different purposes (marketing qualified, sales qualified)
Trigger workflows automatically when scores reach thresholds
How it works
Getting started
- 1
Go to Settings → Properties and find or create a 'HubSpot Score' property
- 2
Define positive scoring criteria: +10 for visiting pricing page, +5 for opening emails
- 3
Define negative criteria: -10 for unsubscribing, -5 for bounced emails
- 4
Add demographic criteria: +15 for C-level title, +10 for target industry
- 5
Create a workflow to notify sales when a contact reaches your qualified threshold
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