Customer Data Platforms

Hotjar vs Divi

Honest comparison for 2026 — features, pricing, and verdict

Hotjar homepage interface screenshot

Hotjar

★★★★☆(4.5/5)
Freemium
vs
Divi homepage interface - marketing tool review

Divi

★★★★☆(4.5/5)
Paid

Last updated March 29, 2026

Quick Overview

Hotjar vs Divi comparison
AttributeHotjarDivi
Rating
★★★★☆(4.5/5)
★★★★☆(4.5/5)
PricingFreemiumPaid
CategoryCustomer Data PlatformsAI Design Tools
Top features
  • heatmap tracking
  • session recording
  • user feedback collection
  • conversion funnel analysis
  • drag-and-drop page builder
  • WordPress theme
  • responsive design
  • pre-built templates
Strengths
  • Excellent heatmap functionality
  • Good free plan
  • Easy setup
Not available
Weaknesses
  • Limited data retention on free plan
  • Can impact page load speed
  • Privacy concerns with recordings
Not available
Full reviewRead Hotjar reviewRead Divi review

Feature Comparison

Feature comparison between Hotjar and Divi
FeatureHotjarDivi
Heatmap tracking
Session recording
User feedback collection
Conversion funnel analysis
Visitor behavior analytics
A/B testing
Rage click detection
Form analytics
Drag-and-drop page builder
WordPress theme
Responsive design
Pre-built templates
Visual editor
Custom CSS
Mobile optimization
WooCommerce integration

Pricing Comparison

Hotjar

Model: Freemium

Full pricing details

Divi

Model: Paid

Full pricing details

Strengths and Weaknesses

Hotjar

Strengths

  • Excellent heatmap functionality
  • Good free plan
  • Easy setup
  • Comprehensive user insights
  • Strong visual analytics

Weaknesses

  • Limited data retention on free plan
  • Can impact page load speed
  • Privacy concerns with recordings
  • Basic reporting features

Divi

Which Should You Choose?

Choose Hotjar if...

  • You want to start with a free plan
  • You value heatmap functionality
  • You value free plan
Read full review

Read the Full Reviews

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Common Questions

What is the difference between Hotjar and Divi?

Hotjar and Divi are both customer data platforms tools, but they differ in features, pricing, and target audience. Read our detailed comparison above for a side-by-side breakdown.

Which is better, Hotjar or Divi?

The better choice depends on your specific needs. Hotjar may be better for some use cases, while Divi excels in others. Check the "Which Should You Choose?" section for personalized guidance.

Can I switch from Hotjar to Divi?

Most customer data platforms tools support data export and import. Check both tools' documentation for migration guides and compatibility details.