How to Find Content Gaps with Ahrefs
Use Ahrefs Content Gap to discover keywords competitors rank for that you don't. Step-by-step content opportunity analysis.
Step-by-step
How to Find Content Gaps with Ahrefs
Open Content Gap
In Site Explorer, navigate to 'Content Gap' under the 'Organic search' section. This tool compares your keyword profile against competitors to find opportunities.
Add your domain and competitors
Enter your domain in the bottom 'But the following target doesn't rank for' field. Add 2-5 competitor domains in the top fields. Click 'Show keywords'.
Filter the results
You'll see potentially thousands of keywords. Filter by: Volume (100+), KD (under 40 for winnable opportunities), and 'Intersection' (keywords where 2+ competitors rank — these are proven opportunities).
Prioritize and plan content
Sort by traffic potential. For each keyword, check the SERP to understand what content type ranks. Add the best opportunities to a keyword list and plan content around them.
Tips
Pro tips
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The best content gaps are keywords where ALL competitors rank but you don't — these have proven search demand
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Don't just look at exact keyword gaps — group related keywords into topic clusters for comprehensive content pieces
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Re-run Content Gap quarterly as competitor landscapes shift
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