How to Add Add to Cart in Pinterest Shopify
Did you know that 89% of US consumers have purchased products they discovered on Pinterest?
If you’re not allowing Pinterest users to add your Shopify products directly to their cart, you’re missing out on a huge opportunity to boost sales.
In this ultimate guide, we’ll walk you through exactly how to add “Add to Cart” functionality to your Pins and start converting more browsers into buyers!
What Are Pinterest Buyable Pins?
Pinterest Buyable Pins allow users to purchase products without ever leaving the Pinterest app or website. When a user sees a Pin with a blue “Add to Cart” button, they can tap it, select options like size or color if applicable, and then check out using Apple Pay or their credit card. The order is then sent directly to the merchant for processing and shipping.
Buyable Pins create a seamless buying experience that reduces friction in the purchasing process. And with 83% of weekly Pinners having made a purchase based on Pins they saw from brands, Buyable Pins are an incredibly effective way to drive sales for ecommerce businesses.
How to Set Up Buyable Pins for Your Shopify Store
Adding the “Add to Cart” button to your Pins is easy with the Pinterest sales channel for Shopify. Just follow these simple steps:
1. Add the Pinterest App in Your Shopify Store
From your Shopify admin, click “Apps” in the left menu. Search for “Pinterest” in the app store and click the Pinterest app. Click “Add app” to install it to your store.
2. Connect Your Pinterest Account
Click “Connect account” in the Pinterest app and log in with the Pinterest account you want to connect to your store. Make sure to connect a business account, not a personal one.
3. Select a Product Feed
Choose which products you want to enable for Buyable Pins. You can select a particular product category, add a tag to certain products, or include your entire catalog. We recommend starting with your best sellers to test out Buyable Pins before adding your whole catalog.
4. Publish Your Product Pins
Click “Publish” to push your selected products to Pinterest as Buyable Pins. The “Add to Cart” button will automatically show up on these Pins across Pinterest. That’s it – you’re ready to start selling on Pinterest!
Tips for Optimizing Your Buyable Pins
Now that you’ve enabled “Add to Cart”, make sure to follow Pinterest best practices to get the most sales from your Pins:
Use High-Quality Product Images
Use clear, professional photos that show your product in the best light. Lifestyle images tend to perform better than plain white backgrounds. Make sure the image matches the product details exactly in terms of color, size, etc.
Write Detailed, Keyword-Rich Descriptions
Pinterest is a search engine, so using relevant keywords in your Pin title and description helps users find your products. Include key details like size, materials, features, and benefits. Use Pinterest auto-complete to find popular keyword phrases.
Set a Competitive Price
Check out the competition on Pinterest and price your products competitively. Factor in your margins and shipping costs. Remember, Pinterest users are ready to buy, so you don’t need to race to the bottom on price.
Promote Your Pins
Give your Buyable Pins a boost with Promoted Pins. You can target users based on interests, keywords, and other factors. Even a small promotion budget can have a big impact in driving awareness and sales of your products on Pinterest!
Frequently Asked Questions
Are There Any Fees for Using Buyable Pins?
Nope, enabling “Add to Cart” functionality on Pinterest is completely free for merchants. Pinterest charges a 5% commission on sales but absorbs all credit card processing fees.
When Will I Get Paid for Buyable Pin Orders?
Pinterest will pay out your balance monthly by direct deposit, usually on the first of the month. It can take a few days for the deposit to appear in your bank account.
What If a Customer Needs to Return a Product?
Customers can request a return or exchange within 180 days of purchase. You manage returns and exchanges according to your normal shop policies. Issue the refund through Shopify and it will automatically sync to Pinterest.
Can I Offer Product Variants Like Size and Color?
Yes, as long as you have variants set up in Shopify, your Buyable Pins can include a drop-down menu with variant options for the customer to select before adding to cart.
Start Selling on Pinterest Today!
Ready to turn your Pinterest traffic into paying customers? Adding “Add to Cart” to your Pins is a quick and easy way to increase conversions and sales with your engaged Pinterest audience. So what are you waiting for?
Install the Pinterest app on your Shopify store and start publishing Buyable Pins today!